Launched with the Spring Summer 2007 Collection, Gianvito Rossi immediately established itself as a niche label with a sharp focus on beautiful, high-end footwear. Designed to exalt the woman rather than overbear her, the new, feminine silhouettes were in marked contrast to the heavy, aggressive shoes that dominated at the time. Eschewing vulgarity, Gianvito Rossi shoes were sophisticated and refined and, most importantly, absolutely modern. The label ushered in a return to elegance, to sensuality, and to timeless style tinged with coolness. 
The new vision struck like lightening and suddenly fashion influences and chic women everywhere became transfixed by the sophisticated designs that sizzled subtly with their sexiness. The brand was lauded by international press and buyers and became an archetype for the new emphasis on feminine shoes on single-soles.